Writing a Summary/Using a Commercial

Summary of an Advertisement

Winston Cigarette Ad from 1950’s

https://www.youtube.com/watch?v=-fPwpymO1bs

Our favorite cartoon characters Fred and Barney find themselves bored on a lazy afternoon, allowing their wives to do the house hold chores. Mr.Rubble comes up with a great idea, “Well let’s take a Winston break.” So the pair wander off and Barney pulls out a pack of cigarettes. The two lounge behind their house and enjoy the flavorful cigarettes remarking to each other how delicious the Winston brand tastes.

 The commercial emphasizes the superior taste of the Winston brand cigarette, “Big taste difference and only Winston has it!” Giving many reasons why Winston is the better brand choice when buying cigarettes. They use reasons such as a better quality tobacco and the fact that the cigarette is filtered. Barney emphasizes that they have a pure white filter. The wording of the commercial seems intended to leave the audience with three main thoughts, quality, purity, & taste. Taste is mentioned several times to drive home the point that Winston’s product taste better than the competition.

 It’s interesting to note that the commercial is at the very least partially aimed at children. While the whole family may have watched The Flintstones cartoon, the ad seems crafted to expose children to the Winston brand at a young age, perhaps to indoctrinate. I see the ad targeting children not just as future consumers but to also voice an opinion to their parents.  

Quote and Paraphrase

Krystall Fasel

English 101

06/01/2015

Quote and Paraphrase

From pp. 390-400

Quoting

After reading the chapter on quoting, paraphrasing and summarizing I can clearly see the difference in the forms of writing.

Parenthetical documentation. You’ll also need to keep in mind the requirements of your documentation style. If you’re following MLA, you’ll need to include page numbers for all quotations, paraphrases, and summaries from print sources on your parenthetical documentation. If you’re using APA, page numbers for paraphrases and summaries are recommended—but it’s always a good idea to include them whenever possible.[1]

APA and MLA styles of writing are used as a way of documenting and presenting information. Both forms require most of the same data. There are a few differences however:

Differences in MLA and APA forms of Writing
MLA	APA
Modern Language Association	American Psychological Association
Author	Author
Title	Title
Publication Info	Publication Info and Date of Publication
Works Cited at end of text	List of References at end of text and Title page
Used in English and Humanities subjects	Used in Psychology and Social Sciences
	Use of Visual aids

Paraphrasing

Paraphrasing is used as a way to restate the information and ideas that you have read or documented, using your own words. You want to be sure that you are getting the same points across without using too many of the terms used by the original author as stated in the book Everyone’s an Author it seems ok to use a few, “…it may be necessary to use some of the key terms from the original in order to convey the same concepts, be sure to put them in quotation marks…”.

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[1] Andrea Lunsford, Lisa Ede, Beverly J. Moss, Carole Clark Papper and Keith Walters, “Everyone’s an Author.” Quoting, Paraphrasing, Summarizing, p.398-399.