Summary of an Advertisement
Winston Cigarette Ad from 1950’s
Our favorite cartoon
characters Fred and Barney find themselves bored on a lazy afternoon, allowing
their wives to do the house hold chores. Mr.Rubble comes up with a great idea, “Well
let’s take a Winston break.” So the pair wander off and Barney pulls out a pack
of cigarettes. The two lounge behind their house and enjoy the flavorful
cigarettes remarking to each other how delicious the Winston brand tastes.
The commercial emphasizes
the superior taste of the Winston brand cigarette, “Big taste difference and
only Winston has it!” Giving many reasons why Winston is the better brand
choice when buying cigarettes. They use reasons such as a better quality tobacco
and the fact that the cigarette is filtered. Barney emphasizes that they have a
pure white filter. The wording of the commercial seems intended to leave the
audience with three main thoughts, quality, purity, & taste. Taste is
mentioned several times to drive home the point that Winston’s product taste
better than the competition.
It’s interesting to note
that the commercial is at the very least partially aimed at children. While the
whole family may have watched The Flintstones cartoon, the ad seems crafted to
expose children to the Winston brand at a young age, perhaps to indoctrinate. I see the ad targeting children not just as future consumers but to also voice an opinion to their parents.
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