Monday, May 11, 2015

Commercial Analysis

Krystall Fasel
English 101
05/11/15




Commercial Analysis
Sailor Jerry Rum 





After thirteen years of bartending I have been introduced to many forms of rum. Likewise I purchased my first tattoo in 1998, over sixteen years ago. I now have around 21 hours of ink. Some of my friends who are covered head to toe. Bartending and tattoos cultures are both are very controversial subjects. Sometimes when I tell people how long I have been bartending they respond with positive or negative reactions. I'm proud of my history in the industry and just as proud of my ink. In this commercial you get to see a little of how fun both worlds can be. 

  • ETHOS: The authority genre seems to belong to a strong and patriotic American will to be free. Doing what you want, when you want and with who you want.  The eagle symbol shows up a few times and is in the art of the famous Norman 'Sailor' Jerry. This appeals to the American spirit in living free. Kid's will be kids.
  • LOGOS:  The logic in this commercial falls back again on patriotic fun. They are young people, listening to rock & roll in the desert. Driving motorcycles and eating watermelon at a BBQ. Reminds me of  'Rockabilly' societies of the 1950's. The commercial is in black and white reinforcing the hipster theme.  American Hip-Culture.
  • PATHOS: Emotionally I want to be there. These kids are having fun with not a care in the world. Having fun. At the end you are asked if you want to join. I think most people would agree, that yes, I do in fact want to join.

Position Paper Idea #1 Sailor Jerry and the History of Tattooing

History of ink and the militay



Finding from: http://sailorjerry.com/en/norman-collins/quotes-and-letters/
Norman Collins

SAILOR JERRY WAS BORN NORMAN COLLINS, BUT CHOSE TO DEFINE HIMSELF ON HIS OWN TERMS.  HE SIMPLY WASN'T ONE OF THOSE PEOPLE BORN TO LIVE A MIDDLE-OF-THE-ROAD LIFE AND HE KNEW IT.  BACK IN THE 1920'S, WHEN COLLINS CAME OF AGE, TATTOOING WAS AN EXPRESSION THAT BELONGED TO AN EMERGING AMERICAN COUNTERCULTURE.  IT WAS A MARK OF NOT BLINDLY FOLLOWING THE MAINSTREAM - OF CHOOSING TO LIVE OUTSIDE THE LINES.

Collins left home as a teenager to travel the country by hitchhiking and train hopping. He wasn't alone. At that time, a substantial number of Americans, young and old, were bypassing the so-called American Dream for a different kind of existence. For some, this was prompted by hardship and necessity. But for Collins and others like him, it was about wanderlust and freedom. They traveled by freight train, took temporary work and camped along the way. This was when Collins started learning his craft, working primitively with only a needle and black ink, creating designs freehand, one poke at a time.

He eventually landed in Chicago and two things happened that changed his life. One, he hooked up with local tattoo legend, Gib 'Tatts' Thomas, who taught him to use a tattoo machine. (For practice, he paid bums with cheap wine or a few cents to let him tattoo them). The second was joining the Navy. The United States Navy was a place where a young man who'd been crossing the country on freight trains could up the ante on his adventure and cross oceans. It was during this time, Collins developed a lifelong love of ships. He would eventually earn master's papers on every kind of vessel you could get tested for.

When Collins mustered out of the Navy, he settled in Honolulu. Back then, Hawaii was backwater cluster islands, but within a few years, the Japanese bombed Pearl Harbor and everything changed. At the height of WWII, over 12 million Americans served in the military and, at any given moment, a large number of them were on shore leave in Honolulu. The circumstances of war fed a cross-section of American men into environments that usually only existed on the fringes – places like Honolulu's Hotel Street, a district comprised almost exclusively of bars, brothels and tattoo parlors. This was where Collins, as Sailor Jerry, built his legacy.

 WELCOME TO HOTEL STREET

WWII was a great equalizer. It was a time when serving in the military brought together every layer of society. It was a rare time in American history, when people from all stations of life ended up on the same ships, the same platoons, the same battlefield — and in the instance of the Hotel Street District in Honolulu, they ended up in the same neighborhood on shore leave.
Soldiers and sailors wanted to grab all the experiences they could before they shipped out. Whether a man was raised in a Park Avenue mansion or a farmhouse in Alabama, while on shore leave, he was fixated with one of three things (or most likely all three of them). To paraphrase the words of an iconic Sailor Jerry tattoo (as requested by our lawyers), these soldiers were out to have some drinks, enjoy the company of women and get tattooed. Lines for bars were so long that you had only minutes to finish your drink before having to make room for the next guy. The mix of shenanigans and bravado that characterized the mindset of an American serviceman on shore leave is a deep thread in Jerry’s art. From “Man's Ruin,” an image of a vixen in a cocktail glass surrounded by a dice, cards and dollar signs – to a picture of a bloody knife sticking though a heart with the words “Death Before Dishonor” – Sailor Jerry's tattoos dealt with issues that were at once practical and elemental. Hotel Street may have been a place that would make a preacher blush, but it was also a place where truths were expressed. War, whether you're for it or against it, tends to filter out the crap and this is one reason why Sailor Jerry's work is so compelling.

 CAJONES AND ARTISTRY

"If you don't think you have [salty term for male anatomy] enough to wear a tattoo, don't get one. But don't try to make excuses for yourself by knocking the fellow who does!" Signed, "Thank you...Sailor Jerry," this note was placed prominently in Jerry's Hotel Street shop and it gives you some idea of the attitude that he brought to his work. He was aware that his clientele weren't miscreants just out to paint the town red, they were men serving a higher cause. Or as he put it, "The tattooed barbarians that live and die on world battlegrounds."

Ironically, Jerry was deeply influenced by the culture that started the war in the first place - the Japanese. The most proficient and sophisticated tattoo artists of the times were the Japanese masters known as Horis. He became the first Westerner to enter in regular correspondence with these masters, sharing techniques and tattoo tracings. By fusing American and Asian sensibilities, Jerry created his own style of tattooing - iconic and artistic, irreverent and soulful, radical and beautiful.

Jerry was continually frustrated by other artists (who he called “brain pickers”) copying his work. He refused to do big chest or back pieces on customers who had tattoos by artists he didn't respect. His letters to fellow tattoo artists are a testament to his devotion to the craft of tattooing. He goes over detail after detail, from techniques for shading to the “possibilities of tone and texture” to “crash” effects. Jerry was in a constant quest to deepen his own skills. “My slogan is,” he states, “I haven't done my best yet, only my best so far.”

Yet tattooing was just one dimension of Jerry’s life. He continued to pursue his maritime interests as captain of a three-masted schooner that toured the islands. He had his own radio show called Old Ironsides on KRTG during which he alternated between political rants and reading his own poetry. He taught himself to be an electrician, which helped him innovate his tattoo machines. He played in a jazz band. He toured around in a canary yellow Thunderbird and he was out on his Harley when he had the heart attack that would take his life (after collapsing in a cold sweat, he got back on his bike and rode home). The day before Jerry died, he wrote a letter to friend and fellow tattoo artist, Paul Rogers, joking that he was going to “down some ground seahorse meat, pulverized ratshit, snake skin, lizard eggs, dried snails and dried bat skin and by go we will see who is the best doctor in the end.” He asked that upon his death, his shop be passed on to his protégés, Don Ed Hardy and Mike Malone (aka Rollo Banks). If neither took the place over, Jerry left instructions it was to be burned to the ground. Malone took possession of the shop and ran it for almost 25 years.

 In a sense, Jerry was always battling something, whether it was conventional thinking, the mediocrity of copycat tattoo artists or the government meddling into his affairs. He never knuckled under to anyone or anything. To quote from a letter Jerry wrote to protégé, Don Ed Hardy, commenting on a yin yang dragon design, “keep them fighting, it's the way that Yin Yang functions — if there is no opposition of forces there is no evolution of life!




"In this business, the minute you get to thinking you're top dog, you quit trying and are on the way out fast."
May 24, 1971
"I am my own worst competitor and also my own most severe critic and it's a hell of a spot to be in!"
Aug 24, 1971
"People are only supposed to believe the legends not understand them."
Aug 18, 1971
"I'm always willing to listen to somebody else's ideas…because we can always learn more."
Aug 12, 1971
"Sometimes I wonder how I ever got mixed up in all this in the first place."
Jun 22, 1972
"If a design is good enough, it will find its own buyer. We don't have to sell it."
Jun 28, 1971
"There are millions of skins, but only one Hori Smoku"
Jun 28, 1971
"You must understand the feeling of originating as opposed to imitating."
Jun 8, 1971
"I'm not a bit conceited, though I have every right to be!"
May 24, 1971
"Bold simplicity is the keynote to good design."
Nov 20, 1970
"I don't have a single design that can't be improved on; every so often I get the urge to "renew" to keep ahead of the tattoo masters!"
Nov 20, 1970
"I haven't done my best yet…only my best so far."
Sep 15, 1969
"If you like my style of work, fine, come to me, but if you want to make me over into your kind of stylist, forget it!"
Jul 12, 1972
"I have been studying Japanese comic books-some of these guys can really portray motion and action. I think we can learn a lot from them."
Jul 20, 1971
"I was the first one to start using purple, white, yellow and blue-now they are all trying to do it. Color is here to stay. Good color that is!"
Feb 18, 1971


Response to Katherine Spriggs

Krystall Fasel
English 101
05/11/15




Thinking about Text
Response to
Spriggs/On Buying Local




1.       Using facts and statistics I am convinced that “greener living” may be complicated but the positives outweigh the negatives.

2.       Counterarguments:
·         Mr Lermio agrees that he enjoys polyculture farming but says large scale farming is needed to stay ‘afloat’ in Wisconsin.
·         Alex Avery, from the Center for Global Food Issues believes growing “anywhere” is a strain on time/energy.
·         No appointed person argued buying locally will be detrimental to the environment. Small farms are not as efficient in use of resources.
-The misconception here depends on how economist measure efficiency.
·         John Clark from Christian Science Monitor believes buying local hurts third world countries.
-New conversations are needed on the commitment to environmentalism.

3.       Effective Writing:
The use and explanation of polycultures and monocultures are helpful in understanding the difference between small and large farming. This is appropriate background information which is useful in many of the other characteristics, mainly in attention to more than one point of view. With these examples you can weigh the pros and cons of both ideas.


4.       The use of photos puts her Spriggs’s ideas to the front of your minds as to envision her ideas of what organic looks like and what farms of different sizes look like.

Tuesday, May 5, 2015

Tim Wise's Video

Krystall Fasel
English 101
05/05/15

Tim Wise’s Video
“the n-word”


1.       Arguments:
Tim is very persuasive in wanting people to understand the use of the word and how it makes a lot of others feel. It should be left up to black people and them alone, to decide how/when to use the word. It is very clear in his speech that the word in itself is very offensive and not acceptable for others to use.

2.       Persuasive:
Tim considered opposing arguments by using the citations of Jerry Seinfeld, Jeff Foxworthy and Dave Chappelle. Stating that just because these people use certain words, including the n-word, that does not make it ok for others to use. He states that when he hears others say things like, “But Chapel says it!” Tim thinks back to something as simple as grade school with ‘Yo mamma’ jokes. No it’s not ok for you to say it. Its ok for me but not for you. He agrees with the argument that it is a double standard but then comes back with history in itself is also a double standard.

3.       Stance:
His objectivity was clear in that his hopes for these speeches and being an activist against the word was more him being an activist against racism as a whole. Instead of fighting the word to bring it out into the open as “cute and ironic” he want’s people to take it to the next level. To become activist themselves by standing in a school yard, at banks, or police stations. To stand against the oppressive forces and to just drop the word. He opposes others reasons for using the word which validates his own principals.
·         He shows special interest in racism and the better ways of fighting it.
·         To be proactive.

4.       Publishers Stance:
The publisher of Tim’s books is Soft Skull. They seem to be liberally motivated with choosing to publish the works of activism and opinion.

5.       Recognize Ideas in Other Sources:
Across the world we are plagued with aggressive terms. In many forms people have found ways to make others feel inadequate. Sexual preference, gender, religion and regional differences have caused many wars and corrupted many lives. The media has covered many attacks against humanity in the past but our history books can go back even farther.

6.       Personal Position:
I personally am against any aggressive terms. I believe that Tim has a very valid point. There are better ways to communicate your feelings then to use slang or derogatory terms.

7.       Audience/Media

I think anyone could be a member to this speech. There were a lot of great ideas covered. I think he was speaking more to the group of people that don’t understand the use of the word. He was trying to communicate his ideas without being condescending. 

Sunday, May 3, 2015

Think About Your Writing Page 70

Krystall Fasel
English 101
05/03/15

Larger, Ongoing Conversation
Explicit & Clear


In my research for explaining my reasons for avoiding meat I came across a couple of web-sites that explain my point of view. The pain on the environment to farm many of these animals has been detrimental. The ongoing deforestation to promote larger farms has impacted the earth in numerous ways. At the same time many of these over processed farms are causing pain to the living creatures within them. Farmers caring for a crop of vegetables take the time to care and water their plants. They want their vegetables to appear more attractive to the consumer. With Meat, the animals just have to be fed. Once an animal is cut open and butchered the pieces of meat will look exactly the same from an abused animal to one that was humanly raised. Some people do say, they can still taste the difference. For me, it has more to do with the energy of then animal. Perhaps it just sickens me to the core of my being knowing that a living creature suffered it's entire life to let me buy a $1 cheeseburger at Burger King. Finally one must take into account the health risks to eating certain kind of animals. We have all been warned for many years about mercury levels in sea food and fish. I think it's time for people to think about over farmed animals and the antibiotics, hormones and the over processing, additives in today's meat. 

There are still others, that believe, we were born to be carnivores. We were born with canine teeth that can cut through meat. Our bodies need the protein and nutrients from meat to survive and grow. Being on an all vegetarian diet requires obedience to eating. You have to supplement every meal to stay healthy. There are many people that kind of live a middle ground. You can eat "Healthy Meat" and stay healthy as well as protect the environment. 
"We’ve long ago changed the natural order of things and we cannot go back. If you were on the fence about eating meat, take hope in the fact that change takes place slowly and restoring the planet is not unthinkable. Complete health for the earth and all its inhabitants means humans must include foods from all natural categories like grass fed animals, wild game, and foods naturally processed by smoke, fermentation, or curing. Exclude industrially processed food of any kind."
-Paleo Leap


Exercise on Page 69

Krystall Fasel
English 101
05/03/15

Response to President Obama's Speech
"Yes We Can"


After reading the speech quoted in the book, by WILL.I.AM. Watching the video of 'Yes We Can', I came to question who actually wrote those famous words. Like Martin Luther King Jr. those words became iconic. Celebrities were quoting and writing songs about just those words. I found my self very curious. Was it Will, was it Obama? Who wrote this speech?

Googling the question brought me to a number of links. One of which was all about a young 32 year old man who loved reading speeches so then decided to become a speech writer. He sat down with Barrack Obama and collaborated ideas until they came up with "Yes We Can". Jon Favreau is the actual writer and personal contributor to that famous speech. The words make you think. They put into perspective the hardships of the American people. The struggles some people have endured and how to positively defeat the possibility of an oppressive existence. In the video we witness many of our favorite celebrities idealizing the words and embracing the idea. It's based on exactly what we want our America to look like. I find myself fascinated by how many people fall right into the propaganda that is so evident in videos and speeches just like this. If we want change in the world and we want to have a say, it's all wonderful to sing songs about it, but a person must use their voice to ask questions. Why are these bad things even happening, Why do I care so much about them, What can we do to make a real difference? The ideals of the speech are wonderful, it's just going to take a little more thought to make an impact. Those words however did win the heart of the majority in America.


The lessons in this article defiantly make you think about your own writing and what it is that you want to contribute to your own legacy and how you want your words to impact other people.

Thursday, April 30, 2015

Look To See

Krystall Fasel and Angela Burleson
04/30/15

Where and How Positions are Expressed Around you.
Appeal/Fail to Appeal

Stand on issue #1:

Local church advertising "12 step program" to help cure children of these ailments. One of them being controversial in 'Same Sex Attraction'. We do not promote this kind of action against children. People should have a right to make that kind of decision on their own.   

Stand on issue #2


Against human slavery in foreign countries to promote lower costs. Also against bringing down the local economy and driving out small businesses. 


Stand on issue #3

The companies that promote "Healthy Options" by feeding your families and children over processed meals don't seem to understand what is wrong. We do not approve of these kinds of meals because they are loaded with salt, sugar and they can cause many forms of health issues.