Writing a Summary/Using a Commercial

Summary of an Advertisement

Winston Cigarette Ad from 1950’s

https://www.youtube.com/watch?v=-fPwpymO1bs

Our favorite cartoon characters Fred and Barney find themselves bored on a lazy afternoon, allowing their wives to do the house hold chores. Mr.Rubble comes up with a great idea, “Well let’s take a Winston break.” So the pair wander off and Barney pulls out a pack of cigarettes. The two lounge behind their house and enjoy the flavorful cigarettes remarking to each other how delicious the Winston brand tastes.

 The commercial emphasizes the superior taste of the Winston brand cigarette, “Big taste difference and only Winston has it!” Giving many reasons why Winston is the better brand choice when buying cigarettes. They use reasons such as a better quality tobacco and the fact that the cigarette is filtered. Barney emphasizes that they have a pure white filter. The wording of the commercial seems intended to leave the audience with three main thoughts, quality, purity, & taste. Taste is mentioned several times to drive home the point that Winston’s product taste better than the competition.

 It’s interesting to note that the commercial is at the very least partially aimed at children. While the whole family may have watched The Flintstones cartoon, the ad seems crafted to expose children to the Winston brand at a young age, perhaps to indoctrinate. I see the ad targeting children not just as future consumers but to also voice an opinion to their parents.  

Quote and Paraphrase

Krystall Fasel

English 101

06/01/2015

Quote and Paraphrase

From pp. 390-400

Quoting

After reading the chapter on quoting, paraphrasing and summarizing I can clearly see the difference in the forms of writing.

Parenthetical documentation. You’ll also need to keep in mind the requirements of your documentation style. If you’re following MLA, you’ll need to include page numbers for all quotations, paraphrases, and summaries from print sources on your parenthetical documentation. If you’re using APA, page numbers for paraphrases and summaries are recommended—but it’s always a good idea to include them whenever possible.[1]

APA and MLA styles of writing are used as a way of documenting and presenting information. Both forms require most of the same data. There are a few differences however:

Differences in MLA and APA forms of Writing
MLA	APA
Modern Language Association	American Psychological Association
Author	Author
Title	Title
Publication Info	Publication Info and Date of Publication
Works Cited at end of text	List of References at end of text and Title page
Used in English and Humanities subjects	Used in Psychology and Social Sciences
	Use of Visual aids

Paraphrasing

Paraphrasing is used as a way to restate the information and ideas that you have read or documented, using your own words. You want to be sure that you are getting the same points across without using too many of the terms used by the original author as stated in the book Everyone’s an Author it seems ok to use a few, “…it may be necessary to use some of the key terms from the original in order to convey the same concepts, be sure to put them in quotation marks…”.

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[1] Andrea Lunsford, Lisa Ede, Beverly J. Moss, Carole Clark Papper and Keith Walters, “Everyone’s an Author.” Quoting, Paraphrasing, Summarizing, p.398-399.

Thinking about Text Advertisements

Krystall Fasel

English 101

05/27/15

Thinking about Text

Page: 181

Advertisements R Us

By: Melissa Rubin

1.       Melissa begins her text by explaining the use of advertisements, they are written to persuade potential buyers into purchasing a product. Working to use pictures and words to target specific groups of people with the intent of convincing potential buyers. Using strategic angles to appeal to the ideals, values, and stereotypes we can use advertisements throughout history to see the revealing interiors of society.   Using Historical facts she goes into great detail on the History of the Coca-Cola company, proving her main point of their advertising in the 1950’s, “The message: theirs is a life to be envied and emulated, so drink Coca-Cola and live that life yourself.”

2.       Using historical context, Melissa shows how the advertisements of the 1950’s idealize white American, working class and middle class citizens. The ad depicts the smiling faces of blue collar, military men, portraying a society that these types of people were numerous and prominent.

3.       This classic American ad represents an era of post-war industrialization's, with many questions arising in this time of changes. Many cooperation’s were not ready to adapt to the urban changes of society. With African Americans entering the military and work force and women choosing to also consider alternatives to the, then modern house wife. People of all kinds were beginning to seek personal rights by choosing to join unions and pursue benefits of full time employment. Equal opportunities were not always favored by all as proven in the ad on page 177. With white men prominent and few women in the background this photo lacks the changes happening at its time.

4.       And   5.

1969 photographer Jay Maisel, New York City, portrayed these young adults enjoying a beverage. All of them smiling and enjoying life. Seemingly keeping the theme that Coca-Cola has been portraying in all of their advertisements.		The modern Coca-Cola bear replaces the original ‘Sprite Boy’. Still Possibly conveying the same ideology of an unusually white character promoting the product.
A benefit for Black History Month. Searching through hundreds of ads it was extremely hard to find random African American models for this product.		Of the African American, Coca-Cola ads I came across, there were mostly celebrities, depicting athletes or musicians. These fact show that the finding of Melissa Rubin still ring true in modern society. In fact most ads now are reserved for modern celebrity talents.

Textual Analysis

Krystall Fasel

English 101

05/26/15

In Class Lab

Textual Analysis

·         Picture number one is an ad for PETA, (People for the Ethical Treatment of Animals). They are insinuating that if you don’t wear your house pets as clothing you shouldn’t wear fur. They are targeting people that spend money on animal skins and furs for fashion reasons. The ad depicts a celebrity cuddled up with a cute dog with large words making the statement. The bottom of the ad asks a question, “How can you speak up for animals? Visit PETA.org.” valuing the fact that animals are alive, and they cannot speak out against cruelty. It’s our job to pay attention to this and care. Obviously no one is going to put their dog on their shoulders and walk around town, so they are making you think in a rhetorical way.

·         Picture number two is from Freedom For Animals. There is a beautiful woman with curly hair and a chemical burn on the side of her face. The statement at the bottom of the page reads, “For luxuriant HAIR”, they are targeting women who spend money on hair care products. Next to the statement in large letters there is a small statement, “This is how 300,000 lab animals suffer each year.” It is clear that they want people to start paying attention to the products they are buying by checking to make sure the product is not tested on animals. Testing products on animals is a form of abuse, this company is trying to make that point by showing how harmful the chemicals can be.

·         Picture number three is from Mercy for Animals. In large bold print you are asked the question, “Do you support cruelty to animals?” There is a caged pig staring at you through bars and the statement, “Walmart does.” The ad is targeting most people who on shopping trips want to save money. These people choose the larger cooperate stores for the discount. The ad is wanting people to understand that though they may be saving some money it is coming at a larger cost. Most large scale corporations like Walmart have mass producing farms. The animals are mistreated and breed only to be slaughtered. The ad is informing you to these inhuman and intolerable actions in hopes that you may choose to buy organic and farm raised meats.

·         Picture number Four is from the American Society for the Prevention of Cruelty to Animals, (ASPCA). They depict a Pit-bull playing with a ball in his mouth. The ad lets you know that the dog was abused but is proven to still be a great pet. They are targeting people that may be in the market for a new pet and are trying to convince you to not spend the money on a pure breed, instead opt for adopting a new pet from a shelter.

These four ads are convincing you that animal abuse or cruelty does have an effect. In most cases there are humane options for many of your everyday needs. From what you wear, cook for dinner to the products you use every day.  

Thinking about Text Page 175

Krystall Fasel

English 101

05/26/15

Thinking about Text

Page 175

Mad Men: Stillbirth of the American Dream

By: Heather Havrilesky

1.       Heather Harvilesky is trying to convey the accounts of certain characters in the AMC series Madmen, and their insights on living the American dream. She shows character plot interactions with very distinct differences on the ideals of what the American dream looked like in the 50’s and 60’s. Some of these retro era ideas shaped the way we believe today, and prove what has been fought to be changed. With the American dream being a house, a job a car, a family, a little lawn for the kids to frolic on. Working hard to achieve these things is nothing more than an idealistic dream. Heather comments that these ideals have expanded into something far broader and less attainable than ever. Sighting that these dreams leave us always falling short. Affecting our children in shadowing the ideas of discontent and deep-seated frustrations. With the male characters choosing to be involved with women that stroke their ego’s and women looking for men that are Ken-like and providing. At the same time we are introduced to some unconventional individuals, Like Joan with wisdom, survival instincts and compassion, or Peggy seeming to be a feminist concentrating on her career.

2.       It is extremely evident that Heather Havrilesky has seen perhaps every episode of the show. She bases her convictions on the many vast characters. Detailing them to almost precise knowledge, and making the readers feel like many of them could have been real people, writing mini-biography’s on them as if they had been alive.

3.       I believe people will find and opinion and have personal feelings, wanting to respond to sentences like, “The disconnect between the American dream and reality by distilling our deep-seated frustrations as a nation into painfully palpable vignettes.” And, “The American dream is packaged for mass consumption.” Either positively or negatively use the word American will make most people think about who they are and where they stand in these statements.

4.       Having never seen an episode in this series, it is not hard to understand what it is about, based on Heather Havrilesky’s essay. She does well portraying the many characters and capturing the idea of the show. Providing information on a retro-era environment and tying in the emotions you feel while living on today’s terms that were determined by our successors.

5.       Heather more than once uses statements like, “The American dream itself is a carefully packaged, soulless affair.” She remarks on the show’s creator Matthew Weiner’s powerful message of this dream becoming the birth of our discontent as a nation. What got lost in the hustle was our souls. She is wanting people to find empathy for one another and let go of the personal gains pursued by the American dream. To open your mind and allow the dream to be simple while still following personal ambitions. The grass is not always greener on the other side. Work for what makes you happy.

In Class Lab: Use of Analysis

Krystall Fasel

English 101

05/21/15

In Class Lab

Think About Your

Own Analysis

Decisions and their Affect
Decision	Pro/Con	Choice & Affect
Deciding what to cook the kids and family for dinner.	My diet and allergy’s often mean that I have to cook two meals or find something to cook that everyone will eat.	I chose to cook homemade alfredo sauce with gluten free pasta, oven baked chicken and garlic bread (for the little’s). Everyone was happy and full.
Going home and doing homework or taking the kids to the pool at grandma’s house to go swimming.	Hanging out in the sun with the kids or getting my homework done early.	I chose to bring my homework with me to grandma’s house. The kids got to play in the sun and I kept an eye on them while doing my homework.
Offering to work an extra shift.	Making a little extra money but missing out time with my son. Also struggling to find a babysitter to pick my son up at the bus and then take him to T-ball.	I chose to take the shift. I honestly really could use the extra money. I’m still in the process of finding a weekly babysitter that I trust and I miss my son so much.
Quitting my job for medical reasons.	Working full time I make too much money to qualify for health insurance. I’m extremely sick and paying out of pocket for a doctor weekly. Quitting would mean no income at all.	I chose to quit my job and take care of myself. Although medicated I feel much better. I got to volunteer at my son’s school and realized what I want to do with myself. I am however, broke now so I ended up going back to work part time.
Going back to school.	Going back to school could benefit the whole family. With me having the education to find a day job I would be home in the evenings. Quitting my bartending job means that I'll have to work full time to make the money I made working only part time.	I chose the school route. Though it’s hard living such a busy life I am actually really enjoying it. I miss the extra money and volunteering at the school but in the long run, at the end of the day, I’ll be happier, healthier and spending time with the people that matter the most.

In Class Lab: Taking Stock of Your Work

Krystall Fasel

English 101

05/20/15

Taking Stock of

Your Work

1.      After reading and analyzing the information I found out more about tattoos, laws, history along with others ideas then I had previously know. I looked up information online and found many different ideas. Taking down a number of notes on many different opinion levels. Finding helpful information mainly from factual sites as the opinionated sites seemed to try and lead you into their own objective

2.      I found that by taking notes I was able to draft the essay into separate parts. Writing a few different essays on the subjects covered in the completed full essay:

·         History of Tattooing, beginning with the Iceman, the military influences, and the movements throughout American culture.

·         My opinions and feeling on the subject.

·         Medical responses.

·         Religious responses.

·         The current tattoo and how it effects work place and professionalism.

3.      Taking these different parts I organized them into one final essay. Putting together the pieces I had to delete and change some information as it was redundant or unnecessary.

4.      Using historical and recent information coming from many viewpoints I believe that I have without a doubt shown evidence that supports the analysis of the information I have shared. It may not make you change your mind about your opinions but it will make you think about things in a different light.

5.      With my love for all art and my curiosity for history, I was able to blend together the fundamental ideas I was trying to get across. I think my essay is a very interesting read for anyone, not just people interested in tattoo culture.

6.      Finding new information daily and wanting to add it in. Keeping to the 1500 word limit is very challenging. I need to pinpoint the key ideas and really dive in deeper.

7.      Using photos throughout history definitely gives the essay a feeling of how historical the commitment to tattoos are. It’s not just a hipster trend, it’s a way for any person to make a statement. The pictures simply showed exactly what I was writing about.

8.      Allowing others to read the essay in the many different draft forms proved to be beneficial when trying to figure out what to cut out. I had too many topics and was not able to elaborate on them all.

9.      For the next paper I would really love to travel to some of the places I write about. Perhaps even get an interview or two to base my ideas on. Having firsthand information can sometimes make for a better paper.

10.  Loving history made studying the subject amusing. I think this had a huge impact on how my essay turned out. Reading the ideas of many people and researching all of the different opinions. I am very pleased with the work I have put into this essay.

11.  Writing small essays and taking notes on many opinions makes the completed paper more accomplished. Taking in opposing sides of my ideas allowed me to address them and perhaps change the minds of others.