Wednesday, May 27, 2015

Thinking about Text Advertisements

Krystall Fasel
English 101
05/27/15

Thinking about Text
Page: 181
Advertisements R Us
By: Melissa Rubin

1.       Melissa begins her text by explaining the use of advertisements, they are written to persuade potential buyers into purchasing a product. Working to use pictures and words to target specific groups of people with the intent of convincing potential buyers. Using strategic angles to appeal to the ideals, values, and stereotypes we can use advertisements throughout history to see the revealing interiors of society.   Using Historical facts she goes into great detail on the History of the Coca-Cola company, proving her main point of their advertising in the 1950’s, “The message: theirs is a life to be envied and emulated, so drink Coca-Cola and live that life yourself.”

2.       Using historical context, Melissa shows how the advertisements of the 1950’s idealize white American, working class and middle class citizens. The ad depicts the smiling faces of blue collar, military men, portraying a society that these types of people were numerous and prominent.

3.       This classic American ad represents an era of post-war industrialization's, with many questions arising in this time of changes. Many cooperation’s were not ready to adapt to the urban changes of society. With African Americans entering the military and work force and women choosing to also consider alternatives to the, then modern house wife. People of all kinds were beginning to seek personal rights by choosing to join unions and pursue benefits of full time employment. Equal opportunities were not always favored by all as proven in the ad on page 177. With white men prominent and few women in the background this photo lacks the changes happening at its time.


4.       And   5.

1969 photographer Jay Maisel, New York City, portrayed these young adults enjoying a beverage. All of them smiling and enjoying life. Seemingly keeping the theme that Coca-Cola has been portraying in all of their advertisements.

The modern Coca-Cola bear replaces the original ‘Sprite Boy’. Still Possibly conveying the same ideology of an unusually white character promoting the product.




A benefit for Black History Month. Searching through hundreds of ads it was extremely hard to find random African American models for this product.

Of the African American, Coca-Cola ads I came across, there were mostly celebrities, depicting athletes or musicians. These fact show that the finding of Melissa Rubin still ring true in modern society. In fact most ads now are reserved for modern celebrity talents.



Tuesday, May 26, 2015

Textual Analysis



Krystall Fasel
English 101
05/26/15

In Class Lab
Textual Analysis


·         Picture number one is an ad for PETA, (People for the Ethical Treatment of Animals). They are insinuating that if you don’t wear your house pets as clothing you shouldn’t wear fur. They are targeting people that spend money on animal skins and furs for fashion reasons. The ad depicts a celebrity cuddled up with a cute dog with large words making the statement. The bottom of the ad asks a question, “How can you speak up for animals? Visit PETA.org.” valuing the fact that animals are alive, and they cannot speak out against cruelty. It’s our job to pay attention to this and care. Obviously no one is going to put their dog on their shoulders and walk around town, so they are making you think in a rhetorical way.

·         Picture number two is from Freedom For Animals. There is a beautiful woman with curly hair and a chemical burn on the side of her face. The statement at the bottom of the page reads, “For luxuriant HAIR”, they are targeting women who spend money on hair care products. Next to the statement in large letters there is a small statement, “This is how 300,000 lab animals suffer each year.” It is clear that they want people to start paying attention to the products they are buying by checking to make sure the product is not tested on animals. Testing products on animals is a form of abuse, this company is trying to make that point by showing how harmful the chemicals can be.

·         Picture number three is from Mercy for Animals. In large bold print you are asked the question, “Do you support cruelty to animals?” There is a caged pig staring at you through bars and the statement, “Walmart does.” The ad is targeting most people who on shopping trips want to save money. These people choose the larger cooperate stores for the discount. The ad is wanting people to understand that though they may be saving some money it is coming at a larger cost. Most large scale corporations like Walmart have mass producing farms. The animals are mistreated and breed only to be slaughtered. The ad is informing you to these inhuman and intolerable actions in hopes that you may choose to buy organic and farm raised meats.

·         Picture number Four is from the American Society for the Prevention of Cruelty to Animals, (ASPCA). They depict a Pit-bull playing with a ball in his mouth. The ad lets you know that the dog was abused but is proven to still be a great pet. They are targeting people that may be in the market for a new pet and are trying to convince you to not spend the money on a pure breed, instead opt for adopting a new pet from a shelter.

These four ads are convincing you that animal abuse or cruelty does have an effect. In most cases there are humane options for many of your everyday needs. From what you wear, cook for dinner to the products you use every day.  

Thinking about Text Page 175

Krystall Fasel
English 101
05/26/15


Thinking about Text
Page 175
Mad Men: Stillbirth of the American Dream
By: Heather Havrilesky



1.       Heather Harvilesky is trying to convey the accounts of certain characters in the AMC series Madmen, and their insights on living the American dream. She shows character plot interactions with very distinct differences on the ideals of what the American dream looked like in the 50’s and 60’s. Some of these retro era ideas shaped the way we believe today, and prove what has been fought to be changed. With the American dream being a house, a job a car, a family, a little lawn for the kids to frolic on. Working hard to achieve these things is nothing more than an idealistic dream. Heather comments that these ideals have expanded into something far broader and less attainable than ever. Sighting that these dreams leave us always falling short. Affecting our children in shadowing the ideas of discontent and deep-seated frustrations. With the male characters choosing to be involved with women that stroke their ego’s and women looking for men that are Ken-like and providing. At the same time we are introduced to some unconventional individuals, Like Joan with wisdom, survival instincts and compassion, or Peggy seeming to be a feminist concentrating on her career.

2.       It is extremely evident that Heather Havrilesky has seen perhaps every episode of the show. She bases her convictions on the many vast characters. Detailing them to almost precise knowledge, and making the readers feel like many of them could have been real people, writing mini-biography’s on them as if they had been alive.

3.       I believe people will find and opinion and have personal feelings, wanting to respond to sentences like, “The disconnect between the American dream and reality by distilling our deep-seated frustrations as a nation into painfully palpable vignettes.” And, “The American dream is packaged for mass consumption.” Either positively or negatively use the word American will make most people think about who they are and where they stand in these statements.

4.       Having never seen an episode in this series, it is not hard to understand what it is about, based on Heather Havrilesky’s essay. She does well portraying the many characters and capturing the idea of the show. Providing information on a retro-era environment and tying in the emotions you feel while living on today’s terms that were determined by our successors.


5.       Heather more than once uses statements like, “The American dream itself is a carefully packaged, soulless affair.” She remarks on the show’s creator Matthew Weiner’s powerful message of this dream becoming the birth of our discontent as a nation. What got lost in the hustle was our souls. She is wanting people to find empathy for one another and let go of the personal gains pursued by the American dream. To open your mind and allow the dream to be simple while still following personal ambitions. The grass is not always greener on the other side. Work for what makes you happy.

Thursday, May 21, 2015

In Class Lab: Use of Analysis

Krystall Fasel
English 101
05/21/15



In Class Lab
Think About Your
Own Analysis


Decisions and their Affect

Decision
Pro/Con
Choice & Affect
Deciding what to cook the kids and family for dinner.
My diet and allergy’s often mean that I have to cook two meals or find something to cook that everyone will eat.
I chose to cook homemade alfredo sauce with gluten free pasta, oven baked chicken and garlic bread (for the little’s). Everyone was happy and full.
Going home and doing homework or taking the kids to the pool at grandma’s house to go swimming.
Hanging out in the sun with the kids or getting my homework done early.
I chose to bring my homework with me to grandma’s house. The kids got to play in the sun and I kept an eye on them while doing my homework.
Offering to work an extra shift.
Making a little extra money but missing out time with my son. Also struggling to find a babysitter to pick my son up at the bus and then take him to T-ball.
I chose to take the shift. I honestly really could use the extra money. I’m still in the process of finding a weekly babysitter that I trust and I miss my son so much.
Quitting my job for medical reasons.
Working full time I make too much money to qualify for health insurance. I’m extremely sick and paying out of pocket for a doctor weekly. Quitting would mean no income at all.
I chose to quit my job and take care of myself. Although medicated I feel much better. I got to volunteer at my son’s school and realized what I want to do with myself. I am however, broke now so I ended up going back to work part time.
Going back to school.
Going back to school could benefit the whole family. With me having the education to find a day job I would be home in the evenings. Quitting my bartending job means that I'll have to work full time to make the money I made working only part time.
I chose the school route. Though it’s hard living such a busy life I am actually really enjoying it. I miss the extra money and volunteering at the school but in the long run, at the end of the day, I’ll be happier, healthier and spending time with the people that matter the most.


In Class Lab: Taking Stock of Your Work

Krystall Fasel
English 101
05/20/15




Taking Stock of
Your Work

1.      After reading and analyzing the information I found out more about tattoos, laws, history along with others ideas then I had previously know. I looked up information online and found many different ideas. Taking down a number of notes on many different opinion levels. Finding helpful information mainly from factual sites as the opinionated sites seemed to try and lead you into their own objective
2.      I found that by taking notes I was able to draft the essay into separate parts. Writing a few different essays on the subjects covered in the completed full essay:
·         History of Tattooing, beginning with the Iceman, the military influences, and the movements throughout American culture.
·         My opinions and feeling on the subject.
·         Medical responses.
·         Religious responses.
·         The current tattoo and how it effects work place and professionalism.
3.      Taking these different parts I organized them into one final essay. Putting together the pieces I had to delete and change some information as it was redundant or unnecessary.
4.      Using historical and recent information coming from many viewpoints I believe that I have without a doubt shown evidence that supports the analysis of the information I have shared. It may not make you change your mind about your opinions but it will make you think about things in a different light.
5.      With my love for all art and my curiosity for history, I was able to blend together the fundamental ideas I was trying to get across. I think my essay is a very interesting read for anyone, not just people interested in tattoo culture.
6.      Finding new information daily and wanting to add it in. Keeping to the 1500 word limit is very challenging. I need to pinpoint the key ideas and really dive in deeper.
7.      Using photos throughout history definitely gives the essay a feeling of how historical the commitment to tattoos are. It’s not just a hipster trend, it’s a way for any person to make a statement. The pictures simply showed exactly what I was writing about.
8.      Allowing others to read the essay in the many different draft forms proved to be beneficial when trying to figure out what to cut out. I had too many topics and was not able to elaborate on them all.
9.      For the next paper I would really love to travel to some of the places I write about. Perhaps even get an interview or two to base my ideas on. Having firsthand information can sometimes make for a better paper.
10.  Loving history made studying the subject amusing. I think this had a huge impact on how my essay turned out. Reading the ideas of many people and researching all of the different opinions. I am very pleased with the work I have put into this essay.
11.  Writing small essays and taking notes on many opinions makes the completed paper more accomplished. Taking in opposing sides of my ideas allowed me to address them and perhaps change the minds of others.



Tuesday, May 19, 2015

Tattoo Etiquette...Polished Rough Draft

Krystall Fasel
English 101
Polished Rough draft
Position Paper
05/17/15




TATTOO ETIQUETTE
Position Paper

It is in false belief of something that we do not know or understand that we begin to call it wicked or bad. In grade school we should have been taught not to stereotype a person based on appearance. Individuals come from all over the world, they speak different languages and have diverse customs. I was taught to embrace all of what makes each person an individual, respecting other beliefs and living free of judgmental thoughts against people. Most people hearing these words will probably stop and look inside themselves. Maybe questioning if their morals keep them from a judgmental free lifestyle. Individually we may be following this path, until we are driven into crowds of other people with other ideas and their own personal judgments, forever stuck in a spiral of how your parents believed, what society’s impressions have ingrained into you.
There are some things a person cannot change about themselves, skin color, nationality, gender to name a few, and then there are things people can change, hair color, skin art, clothing style etc. Personal choices should not reflect any differently in what changes and what does not change. Personal choices are just that, personal. I have begun my subject of study on body art. I will dive into the history of where our American culture began its love of the art and why it became taboo. Weaving through the history of our national love for virtuosity yet negatively labeling what we do not recognize.
I have learned in research that American Tattoos have become prevalent from our military service people. The Navy traveling around the world learning customs from other worldly arts and gathering ideas, though service people in the army and marines have also popularized the tradition, spreading this phenomena with interest in unfamiliarity. Around the globe we are met with vast historical accounts of tattooing. Beginning with the Iceman found in the Otztal Alps between Austria and Italy, with 57 tattoos.  This mummy dates back to 3300 B.C. proving that ancient people have practiced the art of tattooing long before America recognized it. So in using Asian, Polynesian and Ancient Egyptian art forms as guides to fashion the modern methods of the American tattoo.
The late 1850’s proved to be a historical point in which tattooing went somewhat mainstream for the military. With the invention of the first electric tattoo machine in 1891 by Samuel O’Reilly, in New York City. He opened a tattoo shop in China Town, on Bowery in 1875. He saw men coming and going from combat of the Spanish-American war. He took in both sides of the warfare for whatever art they chose.  At that time 80% of enlisted navy men were getting tattoos. In 1908 Charles ‘Charlie’ Wagner took over O’Reilly’s shop. His work began the influence of a classic American style, trending flash that would stay popular for men in combat come the Second World War. With the ideals of patriotism, defiance of death, family and courage.
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In the midst of WWII, 1941 after over 2,000 service people were killed in the attack on Pearl Harbor, Hawaii, the military went into a state of self-perseverance. Hawaii was soon considered a state and so declared in 1959. Thus becoming an intermediate destination for many service people. What once harbored hundreds of military men now had to service thousands. In the attraction to “paradise before Hell” men were allotted privileges. Finding everything a young sailor wanted on Honolulu’s Hotel Street. Full of sleazy bars, brothels and tattoo shops. In this sordid district you could find drugs, alcohol, prostitution, gambling and many tattoo shops. With a local curfew that required the military personnel be in before nightfall most of the local bars had a four drink maximum, implementing those drinks with immediate time frames. Sailors would take four shots at a time and then wait in line at the next bar for four shots more. Finally finding themselves in line at either a brothel or tattoo shop.
It has been said that the diversity in tattoos comes along with a sailor wanting to pin point something in his life that sets him apart from the rest of the crew. On a ship with a uniform, speaking the same way and answering the same manner they wanted to find a way to be apart from one another. Often times coming from boot camp knowing one another, aboard the same warship and sleeping next to each other the goal on the island was freedom. Finding direction in their ink to make them a little different from each other. This longing for a variety in life follows American history for many generations.
Next come the ‘Beatnik’ generation of the 1950’s, the ‘Hippie’ movements of the 1960’s and the ‘Punk Rock’ movements of the 70’s and 80’s. Each illuminating a hipster vibe while preaching a life of non-conformity. Reaching for a realm between rebellion and self-expression. These anti-establishment groups were finding direction in literature, film, dance, music and art. Sometimes taking the art as far as getting tattoos of icons or related beliefs. Peace signs, anarchy symbols, skulls and nature related images. Post war the ideals of the American people changed, more and more people were beginning to test the limits of what conforming should mean. Bringing about an almost bohemian lifestyle of people living the way they chose to live.
In today’s culture, having excepted our predecessor’s investments in change, we come to find our own way of living.
            Tattooing today is among the mainstream. There are however, still widespread doubts to why it should be allowed and the negative outcome to getting inked. There are a number of arguments against body art or creative personification. Sexist reasons, age precaution, medical cautions and even religious beliefs. The most compelling issues against body art may come in form of professionalism. Although todays applicants have become more open minded with one in five Americans sporting a tattoo, many of our corporate professions have not adapted. The slowly changing views on self-expression are still on hold in most conservative offices. According to carrerbuilder.com a 2011 survey conducted shows that ‘tattoos are the third most common physical characteristic that hold an employee back from hiring’.
In corporate America, finding a job in most office environments you will be up against certain guidelines. Dress codes reflect the need to be visually expectable in front of supervisors, coworkers, clients and new employees. First impressions seem to mean more then actually getting to know someone. Inappropriate attire or personal expression are in contradiction of conservative relationships.
 “There are no current laws that prohibit discrimination against people with visible tattoos, body piercings, unnatural hair color, unique hairstyles and so on.” -Amanda Haddaway, careeralism.com.
Employers do need to be careful when discriminating against possible employees that are qualified based solely on body art. There may not be a law that protects these policies, there is however a great chance that a business could lose an opportunity to hire someone that would benefit their company.
Other worries come to mind when people think about getting a tattoo. One of the ones that stands out the most to me are medical reasons. According to the American Red Cross a person must wait 12 months after getting a tattoo before they can donate blood. The fear of Hepatitis C keeps many people from accepting tattoos.
“There is no definitive evidence that [hepatitis C] infections occur when sterile equipment is used.”
“Of note, no outbreaks of hepatitis C infection have been detected in the United States that originate from professional tattooing or piercing parlors.”
-CDC (Center for Disease Control and prevention) conclusion.
I think it’s evident that if you do your research on a professional shop or location, making sure the shop and artist are licensed and using sterile materials, your chances are better to end up with a clean tattoo.
The last main issue coming from individuals against tattoos arise from some religious theories.  Primarily the bible, brought up many times in my exploration of historical tattoos, “Ye shall not make any cuttings in your flesh for the dead, nor print any marks upon you: I am the LORD.”-King James Bible; Leviticus 19:28
This seems to really be elusive when coming to modern times. Verifying that if a tattoo is non-ritualistic it should be accepted.
In conclusion, it is my belief that skin art and tattoos are completely personal choices. What is beautiful to one person may not be beautiful to everyone. To entirely stereotype anyone with ink into a category of sailors, criminals, gangbangers and troublemakers is completely unfair. The times have changed and we are now living in a world more abundant and open minded. For hundreds of years tattoos have been meaningful around the world. The United States has come into its own after years of contradiction. I see beauty in the old ink from our sailors and military personnel beginning years ago. Symbols of the things people believe in and cherish forever carried on their skin. I find no difference in a person’s journal of thoughts than in the ink on their skin.





Photos:
1. Charlie Wagner's first tattoo shop
2. Samuel O’Reilly's invention of the first electric tattoo machine


Tuesday, May 12, 2015

Developing Your Argument


Krystall Fasel

English 101

05/12/15

 

 

 

 

Developing Your Argument

 

1.       Position: I will be changing people’s opinions on tattoos and the tattoo culture.

 

2.       Audience: I will be writing;

·         To authority figures that are against visible tattoos in the work place.

·         Health skeptics that think tattoos are dangerous.

·         Parents that won’t let their kids get tattoos.

·         Judgmental, close minded people.

 

3.       Pathos: Appealing to their beliefs is going to be rough. I will use medical proof and show that when the work is done the right way it actually is healthy. I will use historical references back to World War II, proving the reasons sailors chose to be inked were valid.

 

4.       Ethos: They will believe my ideas as I’ll be using many facts to make my points.

 

5.       Reasons for change;

·         Tattoo culture is becoming very popular. I will use numbers to prove this point.

·         Freedom of Speech and the right to express yourself is a person’s choice alone, not one for other people to make for them.

 

6.       Concession-Ethos: It is not professional to have obscene or vulgar art in eye site that could potentially offend other people. I do agree with covering up these types of art in professional settings. It is also dangerous to use a tattoo studio that is not properly licensed and without credentials, especially in someone’s home. To be safe and keep your health a priority you have to ask questions and research your artist. Tattoo Nightmares is a good reference.

 

7.       Rebuttal-Ethos, Logos: I would have to agree with those points. They are valid. That is why you have to do your research beforehand and keep in mind what it is you want on your body forever.